Access this complimentary on-demand webinar today!
![Screenshot 2023-04-04 091742 Screenshot 2023-04-04 091742](https://info.shapeways.com/hubfs/Screenshot%202023-04-04%20091742.png)
Yan Liang, Sr Vice President of Products at Shapeways discusses how to build a marketing engine for a 3D printing company from scratch. In this informative discussion, you will learn:
- The evolution of the buyer journey
- How to get out of your comfort zone - what not to do
- Building a framework for marketing using "The Marketing Canvas" template
- Organic marketing, SEO and more!